GET TO KNOW
SHERPA MARKETING SOLUTIONS
Sherpa Marketing Solutions is a minority-owned and certified marketing and consulting agency based in Los Angeles, California. Founded by Carlos Cordoba, our team specializes in providing effective communications and consulting services to public agencies and private organizations with the goal of turning marketing challenges into opportunities.
Carlos founded Sherpa Marketing Solutions to provide public agencies and private organizations with senior-level expertise and the ability to manage complex projects with the drive and nimbleness of a certified small business enterprise. He is joined by a team of longtime collaborators that share the same dedication to service excellence and a passion for growing our clients’ business.
True to our name, we are inspired by the mountain sherpas that provide trusted guidance and are committed to assisting clients achieve the most challenging goals. Our team is ready to roll up our sleeves and start contributing to your business from day one.
CLIENT AND CATEGORY
EXPERIENCE
Our team has accumulated marketing and consulting experience at the local and national level including projects with great clients including:
MEET THE SHERPA TEAM
CARLOS
CORDOBA
President & Client Point of Contact
Carlos has worked in and led boutique communications firms in Los Angeles for over 20 years, leading the creation and implementation of strategically-focused advertising campaigns for public and private organizations. Carlos has the ability to develop campaigns that are firmly rooted in a brand’s unique personality and communicate benefits that are relevant and compelling to the target audience.
Carlos also has extensive experience working with clients with multiple points of contact and with maintaining open communications across diverse stakeholders. His experience includes public agencies including the City of Los Angeles, the California Department of Insurance, the California Department of Health Services, and Southern California Edison. In the private sector Carlos has collaborated with national and local advertisers including Wells Fargo Bank, Nestle Foods, Albertsons supermarkets, Allstate insurance, American Honda, plus numerous brands in the food and beverage categories.
Carlos provides project leadership and guidance to a seasoned team of subject-matter experts across creative, digital, traditional media, and public relations & community outreach services, assuring that all efforts are well coordinated and exceed client expectations.
ccordoba@sherpa-marketing.com
linkedin.com/in/carloscordoba
BRENT
IMAI
Project Lead
Brent is a seasoned entrepreneur and strategic advisor with deep experience providing coaching, leadership, and guidance to small businesses and emerging organizations. He supports founders and leadership teams by helping them clarify vision, strengthen operations, and navigate growth with confidence. Brent brings a practical, people-first approach to Sherpa Marketing Solutions, aligning strategy, execution, and long-term sustainability for the businesses and communities we serve.
MICHELE
CORDOBA
Strategy & Research Lead
Michele is an innovative market research and strategy professional with particular expertise in the areas of message and creative testing, communications development, and consumer engagement. With over 20 years of marketing, consulting, market research and business management experience, Michele is uniquely qualified to provide clients insightful and superior data-driven strategic consulting services.
Michele supervises and manages a diverse range of qualitative and quantitative projects including General Market, African American, Hispanic, and Asian consumer groups. Her experience includes public and private entities including the California Community Foundation, Covered California, AARP, and many other organizations seeking to deepen their understanding and improve the efficiency of communication efforts.
NATALIA
CORREAL
Creative Director
Natalia is a multidisciplinary Graphic Designer and Art Director with over 18 years of agency experience working on projects on both sides of the border.
Her skill at conceptualizing and visualizing advertising campaigns from kick-off through to completion delivers advertising materials that address consumer nuances and communication needs.
Natalia has worked on major accounts in the U.S. and Mexico, including Kimberly-Clark, Pond’s, GSK Pharma, Carulla Supermarkets, Acura, and Club Med. In her spare time Natalia runs sinsalabin.com, a children’s bedroom decoration website.
GINA
SANDS
Project Manager
Gina is an experienced business leader and partnership builder with 20+ years of experience helping brands strengthen visibility, engagement, and community connections. She brings a strategic, relationship-driven approach to designing brand experiences, managing events, and activating collaborations that deliver meaningful impact. At Sherpa Marketing Solutions, Gina supports clients and community partners through hands-on leadership, creative problem-solving, and growth-focused execution.
MADDIE
CORDOBA
Project Manager
Maddie brings a strong ability to understand client needs and translate them into clear, actionable roadmaps. She works closely with clients and internal teams to ensure strategies are thoughtfully planned and effectively implemented from start to finish. At Sherpa Marketing Solutions, Maddie is known for her collaborative approach, attention to detail, and commitment to delivering work that aligns vision with execution.
TRISH
BAUTISTA
Project Manager
Trish is a content and creative strategist with a strong focus on community building and strategic communications. She works closely with clients to deeply understand their goals, audiences, and stories, then translates those insights into actionable roadmaps and high-impact content strategies. At Sherpa Marketing Solutions, Trish’s approach centers on thoughtful planning, collaborative execution, and purposeful engagement that drives meaningful connections and results
LOREN
ARMSTRONG
Social Media Strategist
Loren is a creative digital strategist with experience across social media, web, branding, and digital content, focused on understanding audience needs and delivering engaging digital experiences. She partners with teams to identify goals, develop clear strategic roadmaps, and ensure effective execution of digital initiatives. At Sherpa Marketing Solutions, Loren brings a digital-first perspective and a results-oriented approach to every engagement.
FABIO
QUINTERO
Web & Graphic Designer
Fabio makes web design look easy, but we know he’s a hard-working designer ready to offer up solutions and ideas that makes every project he works on better and more engaging.
