The roots of the Sherpa Marketing Solutions team is in Hispanic marketing and outreach, having worked with some of the largest advertisers in the U.S. guiding and implementing programs targeting Hispanic consumers. Composed of native speakers with longtime industry experience, our team hails from across Latin America and brings clients unparalleled expertise creating and implementing campaigns targeting Hispanic consumers.
As a certified minority-owned small business, we are proud work on all our projects with a fully bilingual and bicultural team resulting in ground-up campaign development that is fully customized for the Hispanic market.
CATEGORY
EXPERTISE
AND ACCOMPLISHMENTS
Based in Los Angeles, home to the largest Hispanic community in the U.S., our team members have worked on a wide range of consumer categories and is intimately aware of consumer dynamics that impact brand awareness, consideration, and ultimately purchase.
Examples of past accomplishments include:
- American Honda | #1 nameplate among Hispanic auto buyers
- Albertsons supermarkets | Making a traditional retail chain relevant to Hispanic families
- Nestle USA | Traditional foods from home and new favorites
- Wells Fargo Bank | Banking and financial services to achieve the American Dream
- Allstate Insurance | Auto insurance services that will be there when needed
- Southern California Edison | Energy conservation and savings tips and no-cost consultations
THOUGHT LEADERSHIP
We have learned from past experience that successful Hispanic marketing campaigns must also include buy-in and engagement beyond the clients’ marketing team.
Alongside development of consumer communications, we also inform internal teams including sales, regional marketing, customer service and other customer touchpoints regarding upcoming Hispanic initiatives. The Sherpa team has the experience working with large scale and complex organizational structures to assist clients in sharing Hispanic initiative details with internal teams.
Internal outreach has included sales presentations, campaign launch webinars, and development of sales collateral, with all efforts tailored to the specific internal communications style of the organization.
FULL SUITE OF SERVICES
Our unique approach, perfected and fine-tuned across dozens of campaigns over the years, engages consumers with culturally relevant campaigns that reflect the aspirations and diversity that define the Hispanic community.
Our portfolio of services targeting Hispanic consumers include:
- Strategy development that reflects General Market positioning yet generates a fully tailored roadmap for relevant and compelling communications.
- Full suite of in-language consumer research methodologies including qualitative, quantitative, ethnographies, and online surveys.
- Access to in-language digital platforms and traditional media
Original, in-language creative development and production.
Ability to develop creative materials in 10+ languages. - Creative development and production
- Digital and traditional media planning and placement
- Data analytics including sales performance, database enrichment, and other KPIs to measure Hispanic marketing efforts.
