We position brands along the purchase funnel from digital marketing to in-store activations.
We cultivate a collaborative approach with clients, retailers, and promotional partners that delivers brand benefits beyond all expectations.
We have executed marketing and promotional campaigns with the largest national retailers and crafted co-branded promotions that leverage visibility and generate substantial savings with shared programs.
Whether crafting regional programs or retailer-specific activations, the Sherpa team will manage all aspects from campaign development to store programs on time and on budget, fully customized to connect with your target audience.
WHAT MAKES
US UNIQUE?
- A highly experienced, boutique agency approach with a track record of executing programs with the largest national and regional retailer partners.
- A team constantly adjusting to fast-changing retail and food environment and shifting consumer tastes and purchase behavior.
- We are driven by a creative approach to creating promotional opportunities that maximize consumer visibility and branding opportunities.
- Forward-planning ability to collaborate with client and sales teams in development of seasonal programs including Super Bowl, Easter, Dads & Grads, Back to School, and year-end holidays.
- Ability to create and implement in-language and in-culture Hispanic initiatives including 5 de Mayo, Mother’s Day, Hispanic Heritage Month, Day of the Dead and Posadas.
“Carlos is a tremendous strategic resource for our company. His consumer insights and knowledge of retail sell-in and store execution have helped us strengthen our marketing and sales presence with category buyers. His team has generated communication materials that engage consumers and position our portfolio of brands for success. Most of all I appreciate Carlos’ enthusiasm and focus on helping us grow our business.”
SHOPPER
MARKETING
SERVICES
Our services include a full suite of shopper marketing strategies and tactics designed to drive consumer awareness, consideration, and sales execution. Our efforts will maximize your brand’s potential and connection to consumers.
Category
Overview
- Consumer Insights
- Virtual research
- Ethnographies
- Shop-alongs
- Category Landscape & Trends
- Brand Category Presence
- Brand Unique Selling Proposition
Retail
Strategy
- Building the Scorecard
- Assortment
- Pricing
- SKU’s
- Packaging
- Merchandising
- Retail Strategy and Promotional Calendar
- In-Store activation
Creative
Services
- Creative Development
- Print, POS, Broadcast & Digital Production
- Media Planning – Traditional and Placement
- Social Media & Influencer management
In-store shopper marketing
- Planning & Implementation of in-store programs
- Planning & Implementation of in-store programs
- In-store display development and placement
- Geography & seasonality
Promotional partnerships
- Identify brands for collaboration and cross-promotion
- Joint sales materials and collateral
- Leverage retailer marketing tools
DRIVEN BY DATA
INSPIRED BY CONSUMER
TRENDS
Clients benefit from our unique ability to analyze data trends and apply insights into the crafting of programs that deliver desired results.
The Sherpa team has worked extensively with retailer intelligence and marketing platforms including 84510, Just For U, Quotient, Inmar, Nielsen, Ibotta, and other retail-specific marketing platforms. We craft programs that leverage retailer marketing opportunities as well as stand-alone campaigns customized to meet brand needs and objectives.
CO-BRANDED
PROGRAMS
Our team specializes in the development and activation of co-branded programs that generate maximum visibility at a fraction of the cost of a stand-alone program. Through our unique 3-step process we identify the right opportunities and collaborations:
1. We kick-off co-branded programs by identifying potential brand partners that have similar marketing goals and distribution footprint.
2. Assure that the co-branding program resonates with consumers. We have crafted partnerships with consumer favorite recipes including apples and cheese boards; hot sauce and breakfast eggs; wine and cheese pairings for memorable social gatherings.
3. Generate exciting promotional themes and manage all program aspects from creative development to in-store execution.
SHOPPER MEDIA
SERVICES
Fully customized and personalized approach to media services that reach the right consumer at the right time. Services include:
- Social Media sponsored posts
- Influencer marketing including high impact local micro-influencers
- Digital and in-home couponing
- Retail media in partnership with retail chains
- Traditional media services
- Sponsorship activations
