Across the City of Los Angeles, we’re having the privilege of assisting over 175 small businesses with marketing insights and resources that business owners often don’t have the time or capacity to implement on their own—each one representing grit, ambition, and a deep commitment to their communities. These are founders who show up every day, take risks, create jobs, and keep the local economy moving forward.

Through the City of Los Angeles’ LA Optimized 2.0 program, we’re working alongside these businesses to develop tailored marketing strategies that grow visibility and revenue, create modern websites that showcase their unique value, and share the latest tips and recommendations to maximize their social media presence. It’s about meeting business owners where they are and equipping them with the tools to thrive.

To the over 175 doers and dreamers from across Los Angeles: thank you for trusting us with your ideas, your challenges, and your goals. Your energy and determination are what make this work meaningful. And to the business owners who have recently applied to LA Optimized 2.0—we can’t wait to work with you and support your journey ahead.

And finally, appreciation where it’s truly due — the Sherpa team. Your dedication, care, and relentless effort behind the scenes are what make impact at this scale possible. Proud of what we’re building together.