Earlier this month Sherpa Marketing Solutions and the National Hispanic Corporate Council collaborated on a Hispanic Marketing session where we shared best practices and examples of campaign initiatives.

The session discussed the latest Hispanic demographics (19% of total U.S. population!) as well as trends in acculturation levels and language usage. The webinar also reviewed sample creative executions and best practices for long-term success in this exciting consumer market.

The Sherpa team has generated a Hispanic Marketing Workbook to help your organization take the first steps in this market or take established efforts to the next level.

The Workbook is accessible via this link.

We look forward to assisting in your Hispanic market outreach efforts! Drop us a line at info@sherpa-marketing.com to connect.